Key Account Manager para ADIDAS ARGENTINA

• Jerarquía: Jefe, desde Noviembre 2017 hasta Diciembre 2020
• Area: Comercial
• Sector > Rubro: Comercio / Ropa - Calzado
• Remuneración (mensual): $260000
• Empleados a cargo: 1
• Tamaño (dotación): 101-500
• Responsabilidades: Responsible for driving top and bottom-line numbers for top 3 company accounts. In charge of Brand presence and assortment of products in the brick & mortar and digital stores. Conducted regular virtual market visits to optimize the digital channel in order to increase customer acquisition & retention. Develop strategic short- and long-term sales plans align with brand and category objectives to achieve sales targets.

Teamsport Category Manager para ADIDAS ARGENTINA

• Jerarquía: Jefe, desde Abril 2014 hasta Noviembre 2017
• Area: Producto
• Sector > Rubro: Comercio / Ropa - Calzado
• Empleados a cargo: 2
• Tamaño (dotación): 101-500
• Responsabilidades: In charge of planning and coordinating campaigns in order to promote customer acquisition & retention and brand awareness. Ensure the correct development of brand calendar with consistent communication across all channels Follow up, analysis & report of campaigns and business status. Carry out and analyze market research generating new insights and identifying consumer needs. Determine sales volumes, margins and price ensuring top –line sales and bottom line profits goals are met.
• Logros: In charge of planning and coordinating campaigns in order to promote customer acquisition & retention and brand awareness. Ensure the correct development of brand calendar with consistent communication across all channels Follow up, analysis & report of campaigns and business status. Carry out and analyze market research generating new insights and identifying consumer needs. Determine sales volumes, margins and price ensuring top –line sales and bottom line profits goals are met.

Partnership Marketing Manager para THE COCA COLA COMPANY

• Jerarquía: Jefe, desde Setiembre 2013 hasta Enero 2014
• Area: Marketing
• Sector > Rubro: Comercio / Alimentos - Bebidas
• Empleados a cargo: 1
• Tamaño (dotación): 101-500
• Responsabilidades: In charge of executing and developing promotional and strategy ideas that help amplify and achieve brand & business objectives. Design and negotiate company brand Image agreements and presence in Sports and Music Partnerships.
• Logros: • increasing by 30% the number of visitors vs. previous Tour trophy. • Award of the best Coca Cola Trophy tour 2014 activation of the Region.

Marketing Manager para ADIDAS ARGENTINA

• Jerarquía: Gerente, desde Julio 2011 hasta Setiembre 2013
• Area: Marketing
• Sector > Rubro: Comercio / Ropa - Calzado
• Empleados a cargo: 2
• Tamaño (dotación): 101-500
• Responsabilidades: Lead the implementation of strategies and Marketing plans for TaylorMade, adidas Golf & Ashworth brands. Define and execute brand campaigns aiming at driving acquisition and retention. Generate growth by increasing traffic and conversion. Manage marketing working budgets. Utilize data and insights to measure marketing effectiveness and drive decision making. Ensure brand positioning through campaigns and actions in own, earned and paid media. Plan, manage and control all marketing activities, in online and offline channels, in line with global definitions and regional needs.
• Logros: • Increased 20% client portfolio VS PY, based on the strength of the brand generated and a solid business relationship. • Improved brand positioning and image at points of sales. Efficient brand management in Unicenter shopping exclusive golf store.

Category Manager para AIDAS ARGENTINA

• Jerarquía: Jefe, desde Marzo 2010 hasta Julio 2011
• Area: Planeamiento Comercial
• Sector > Rubro: Comercio / Ropa - Calzado
• Tamaño (dotación): 26-100
• Responsabilidades: In charge of sales for the vertical golf accounts and adidas sports key accounts. Planning, performing and monitoring pre sales to mayor accounts.Range Selection for apparel and footwear collection. Cost analysis and price determination. Responsible for sales in Argentina, Uruguay and Paraguay.
• Logros: • Increased sales in 30% VS PY by reorganizing the sales system and adding new large accounts. • Improvements in the selection and presentation of the apparel and footwear range.

Trade Marketing Specialist para ADIDAS ARGENTINA

• Jerarquía: Supervisor / Encargado, desde Enero 2008 hasta Marzo 2010
• Area: Marketing
• Sector > Rubro: Comercio / Ropa - Calzado
• Tamaño (dotación): 101-500
• Responsabilidades: In charge of training wholesale clients sales force in terms of product technologies and sales techniques. Development of training materials. Points of sale control. Responsible for conducting events for internal and external sales force. Coordinated work with commercial department. Budget Management.
• Logros: • Achieved high sales force brand fidelity. • Improved business relationship with key accounts.

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Inglés

• Nivel Oral: Avanzado
• Nivel Escrito: Avanzado

Herramientas De Oficina > Excel

• Nivel: Avanzado

Herramientas De Oficina > Powerpoint

• Nivel: Avanzado