Director De Marketing
para SOY SALUD - CARE PEOPLE SOLUTIONS
Jerarquía: Director, desde Junio 2024 hasta Octubre 2024
Area: Salud
Sector > Rubro: Salud / Hospital - Clínica
Remuneración (mensual): $2000
Empleados a cargo: 5
Tamaño (dotación): 0-25
Responsabilidades: - Design, lead and implement strategic performance marketing initiatives with a strong emphasis on Google Ads, Meta (Facebook and Instagram) and other key digital channels as Tik Tok, YouTube or LinkedIn.
- Optimize paid search, social media and display advertising campaigns to drive measurable results such as increased enrollment, lead generation and return on investment.
- Manage, perform and supervise the creation, copywriting and production of targeted, conversion-driven content for digital marketing channels, including filmmaking to enhance visual storytelling.
- Regularly monitor, analyze, and report on the performance of marketing campaigns and always-on content, using data-driven insights to refine strategies and enhance effectiveness.
- Manage the marketing budget, ensuring resources are allocated efficiently towards performance-oriented marketing efforts.
- Work closely with internal teams and external partners to deliver cohesive performance marketing strategies that support overall goals.
- Stay up-to-date on the latest trends, best practices and emerging technologies in performance marketing, content creation and filmmaking to foster innovation and continuous improvement.
- Ensure consistent branding and maintain a strong unified online presence across all digital platforms.
- Develop and nurture relationships with digital marketing vendors, freelancers, micro-influencers, brand ambassadors and platforms to optimize the marketing performance.